Asset financing / Reimagined

Put capital
where growth is.

Reinventing traditional ways of asset financing and purchase ownership — so businesses can preserve capital, acquire the assets they need and keep growing.

₹120 CrCredit line
3–5 WksCash in bank
30+Deals executing
14+Banking partners
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Startups•Mid-size firms•Large firms•Asset leasing•Capital efficiency•Startups•Mid-size firms•Large firms•Asset leasing•Capital efficiency
01 / The opportunity

Ownership shouldn't slow growth.

Praxia helps companies access debt-free avenues of asset acquisition and unlock capital against existing assets. The result: more capital available for revenue-generating activities and growth.

One-time purchaseLoanPraxia leasing
Capital input100%15–20%0%
Balance sheetAsset against cashDebt liabilityNo debt liability*
Tax deductionDepreciationInterestLease payment*
TATNA8–10 weeks3–5 weeks
Investor POVCash & asset heavyDebt & asset heavyDebt & asset light
02 / Two solutions

Choose the model that fits your capital story.

Two products designed around the two moments businesses typically need capital: before buying an asset, and after they already own one.

01 / CONSERVE

Conserve.

Lease new assets instead of paying upfront. Preserve cash for revenue-generating activities and appreciating assets.

02 / INFUSE

Infuse.

Sell existing business assets to unlock liquidity, then lease them back — keeping the assets working while capital is freed.

03 / One connected journey

One partner.
Four moving parts.

Supplier. Financier. Asset management. Disposal. Praxia takes care of the journey so your team doesn't have to coordinate every piece.

SupplierAsset procurement
FinancierCredit alignment
AssetDeployment & management
01—04
04 / The Praxia way

From requirement to deployment without the runaround.

Share your requirements, let Praxia align the deal, and get to asset deployment through a coordinated process targeted within 3–5 weeks.

01

Share requirements

Share multiple business asset requirements and growth capital needs.

02

Credit evaluation

We evaluate financials, deal size, assets and timelines.

03

Financier alignment

We connect the requirement with the right bank, NBFC or venture debt partner.

04

Procure & deploy

Assets are procured and deployed. Repeat purchase extensions can move even faster.

05 / Built for real assets

Finance what keeps your business moving.

From technology and furniture to plant, machinery and vehicles, Praxia works across business-critical asset classes.

Example deal
₹9.6 Cr

Consolidated asset requirement

IT Asset₹60 Lakhs
Furniture & Fixtures₹1 Crore
Plant & Machinery₹8 Crore
Asset classes

One financing partner for multiple needs.

Furniture & Fixtures01
Plant & Machinery02
IT Assets03
Vehicles04
Vending & more05
06 / What people think

Partnership that works at business speed.

★★★★★

“There are vendors and then there are partners. Praxia operates from a mindset of collaboration and mutual growth.”

Mehul KanodiaChief of Staff, Mokobara
★★★★★

“The asset requirement at Traya is being seamlessly handled by the team at Praxia. The team has been responsive to queries and helpful in providing suitable asset options.”

Harsh AgarwalFinance Head, Traya
★★★★★

“Praxia was helpful in understanding our business and budget requirements to convert those into cost effective leasing terms.”

ShrutiFounder, Apnaklub
TRAYAMOKOBARAAPNAKLUB+ MORE BUSINESS CLIENTS
07 / Let's talk

Keep your assets working. Keep your capital moving.

Tell us what you need to finance. We'll help you explore the right route for your business.


Start a conversation →